Pay Per Click marketing (PPC) is an ad promotion service provided by Google, Yahoo and Bing. PPC advertising enables companies to promote there products immediately at the top of the search engine results pages, thus increasing both visibility and traffic to a website.
Web companies who need result oriented traffic instantly benefit from using PPC advertising. By implementing pay per click (PPC) marketing, you only pay when a prospective customer clicks on your advertisement.
Since search engines provide some 92% of all internet traffic searches with Google taking more than 70% it is important that you have a presence in the search results.
For companies that are new to the web it takes time to become an established website and to gain authority from the search engines, this means new websites suffer ranking delays in getting products and services in front of its customers through search visibility in the (SERPS) search engines result pages.
One of the preferred methods of promotion is though the use of pay per click. PPC can provide instant traffic results whilst the website is search engine optimised to rank organically within Google, Yahoo and Bing.
If you are unable to wait for organic listings through SEO optimisation then PPC is a preferred method for quick results. In fact SEO and PPC go hand in hand when it comes to increasing traffic and branding.
Whilst organic search engine optimisation (SEO) is a long term strategy for increasing traffic, PPC gives your website instant visibility online.
Google Adwords is currently the most used ppc, with google providing more then 70% of all web traffic
How to select Pay-Per-Click Adwords
Choose keywords related to your industry that you would like to be found for
Keyword research – I guarantee that if you’re already using adwords, you’re leaving out important keywords in your campaign.
If you have 10-30 keywords currently, you should most likely be bidding on 1,000-3,000. It’s that big of a difference when you have access to the right tools and strategies.
Ad testing – If you’re not split testing (comparing a control to a candidate, or a different ad to see which is better), you’re most likely getting only ½ the visitors to your site than you should be.
Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind.
Tools – There are several very important tools in the market to help create and manage pay per click campaigns. The problem is that they are expensive, and don’t make financial sense for one business owner managing one campaign.
Only sending visitors to the home page – There are probably many different types of potential customers for your products and services. Sending them all to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem.
Our services our designed to help you manage your pay per click campaign. Check out or strategy on how to dominate your market to see what we can do to use pay per click advertising to boost your profits today!
Follow Us!