Search Engine Optimisation (SEO) has evolved into the most important tool of promotion a company looking to make an impact on the web can have. If you’re not interested in getting ranked highly in Google, MSN/Bing and Yahoo for particular keywords related to your business then; why not?!
It’s said that (research studies) over 80% of users end up at a website from a search engine. Think about it; if you’re not ranked in the three major search engines then you are missing out on a huge potential audience!
Business owners have big challenges when it comes to search engine optimization:
- Often, Google doesn’t even know their site exists (this is VERY common)
- Even if Google does know about their site, it never shows up in search engine listings.
- Even if their site does show up in some kind of search, it’s hardly ever the “keyword phrase” that the owner would like
- Even if the owner could dictate to Google what keywords to show the site for, most business owners don’t know which words and phrases are the money makers!
It’s not all gloom and doom! With a little help, you can start to overcome all of these issues. Check out our plan on How to dominate your market to see what we advise.
SEO is basically the process of increasing the level of traffic to your website from search engines for particular keywords, for example; if you sell shade sails then you want to appear high in the search engine when someone types in ‘shade sails’, ‘diy shade sails’ and even ‘pool shade’.
This is why you need your website(s) Search Engine Optimised! The higher you appear in the search engines, the more traffic and customers’ you will receive.
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